About Me

Marketing has always been about more than promotion for me. It's about understanding organisations, identifying what makes them distinctive and communicating that in a way that resonates with the right audience.

Over the past 25 years, I have worked across leading London advertising agencies, marketing consultancies, commercial organisations and the public sector, helping businesses and organisations build stronger brands through strategic thinking, compelling communications and integrated marketing.

My career began in agency account management with some of London's best-known agencies, including Ogilvy & Mather and Delaney Lund Knox Warren, where I worked on household names such as Microsoft, Guinness, Hellmann's, Warburtons and EuroDisney. Those early years taught me the importance of combining commercial thinking with creativity, collaboration and meticulous planning.

Since then, I have advised organisations of every size—from multinational manufacturers and technology companies to charities, local government and growing SMEs. While every organisation is different, the challenges are often similar: understanding audiences, clarifying messages, building reputation and delivering measurable results.

Today I work as an independent marketing and communications consultant, providing strategic advice alongside practical delivery. My work spans marketing strategy, brand positioning, content marketing, copywriting, SEO, AI-assisted search (GEO), website optimisation and integrated digital campaigns. I enjoy helping organisations cut through complexity and develop marketing that is both creative and evidence-based.

I believe the best marketing starts with listening. Before discussing channels or tactics, I take time to understand an organisation's goals, audiences and ambitions. From there, I develop communications that are authentic, well planned and capable of delivering long-term value rather than short-term activity.

Alongside my consultancy work, I remain actively involved in public life through governance, communications and community engagement. These experiences continue to broaden my understanding of leadership, stakeholder engagement and the importance of clear, trusted communication.

Whether you're looking for strategic direction, support for a major campaign or simply a trusted marketing partner who can become an extension of your team, I bring the experience, curiosity and collaborative approach needed to help organisations communicate with confidence.