Do you need an email marketing strategy?

Email marketing continues to be a very personal method by which a business can communicate with its clients or customers.  We use it for our clients to meet a range of different B2C or B2B objectives. These objectives range from building new relationships to maximising your existing ones, through to exciting promotional tactics or for building loyalty or reengagement programmes.

We start by assessing the value of your email communications.  We can design email sign up forms, stream and manage your subscriber lists,  help you to find the right email frequency,  and look at designing your visual content so that it is engaging or interactive.  Email is a great tool for supporting campaigns that are also active on your social channels.

Emails can be designed to allow you to connect your RSS feed to your email template allowing you to send a targeted email each time you update a blog or newsletter.

If your marketing activities use personal data for profiling, demographics, browsing behaviour, or location information, then under GDPR standards, you will need to let people know about it and allow them to exercise some control over that data use.